Final Table Of Contents

As mentioned before, I needed to revaluate my table of content. It lacked pages, appropriate images, page numbers for the images, and the sizing was too big. Seeing that I only gave myself 3 days to work on the table of content, I shouldn't be surprised it didn't excel my expectations.

Now that I have given myself more time to generate story titles and I've been given feedback on how to move forward, my table of content is finally complete.

Seeing that I needed more stories and pages, I made the decision to thin out the black and white spacers. A member of the group meeting suggest that a description for each title would be appreciated. At first I didn't really think descriptions would be necessary and there was no room to put them in after the thinning, yet as shown above, there was, after all, some room. Although I do believe that the text cluster the page more than I would normally like it to, the title's do require a caption to express the intent of the magazine.
The text and style of the layout was not the only thing redone. I finally was able to fill out the pictures on the left side of the table of content! The toughest part was associating an image with the "Family vs. Individualism" story (page 85). I was between a family portrait or the image seen in the page. The deciding factor was that a majority of the family members would not be clearly visible, due to the fact that the framing would obstruct the view, removing all meaning to the picture.
Overall, I believe that my table of content is differently unique and informative. It maintains true to the image of Stagger and of myself. I'm glad I had the opportunity to re-examine the table of content before having to turn it in.



One point to my past planner self. Zero for my panicked future self.

Layout

Knowing that writing isn't my strong suit, I encouraged the completion of the two page spread by starting to put together the layout.
In learning about the different elements of a magazine, the most important thing to keep in mind is to have your text flow. One wants to avoid overwhelming the readers with too much information, therefore the occasional break of images avoids this issue. Furthermore, grids for text is the best way to guide the readers, so that each column break transitions them to the next column with no confusion.
Since Stagger maintains a photojournalistic genre, images are a must for the the two page spread.

I know that I will be working with the "My New Identity" story, therefore my text will consist of personal re-encounterments of the subject's experience. I'm thinking either interview style or personal story/telling. I'll decide soon.
Keeping you updated!

Advertisement

Magazines are FILLED with advertisements, it wouldn't be right to not include an advertisement appropriate for Stagger. Not only that, but since the story I am generating for the project requires 3 pages, an advertisement fits perfectly to make my magazine flip book complete.
Since my magazine is about people and diversity, some sort of traveling advertisement would work best.

After many hours of research I've pinpointed Airlines as a mean for advertisement:

• It is a service industry, meaning it is selling an experience rather than a product. Similar to the Stagger magazine, rather than show casing specific products, Stagger display's the experience and expertise of individuals. 
• According to the Journal of Business Case Studies, the four main matters airlines must respond to are "Intangibility", "Inconsistency", "Inseparability", and "Inventory". Those are the 4 issues I'll have in mind when forming the advertisement. 
• Additionally, there are many "psychological underpinnings" which one must keep in mind when constructing an advertisement. An airline ad such as American Airline’s, formats an advertisement with personal and casual language structures which forms a connection between the customer and the establishment. The simplicity, yet elegant advertisement is the role model for what I want my advertisement to look at. 
• The target audience for most airline companies are young adults as they the largest age group who fly's constantly. Hence many airline's pushy nature to get flyers to buy in on one of their mile reward programs when they are just forming their credit score. 

Respectfully, Stagger represents a voice for individuals who are just getting their footing, therefore a new and small airline company is perfect for Stagger. Not only that, but the "family business" and personal connection to the audience goes well with the Stagger image.
Time to get to it!

Citations:
> (n.d.). Retrieved March 27, 2018, from http://www.marketing-schools.org/consumer-psychology/marketing-airlines.html
> Tibrewala, R. K. (2011). Case Study: Eco-Jet Airlines. Journal of Business Case Studies (JBCS),5(6), 67. doi:10.19030/jbcs.v5i6.4734
> American Airlines Postcards. (2018, March 20). Retrieved March 29, 2018, from http://wahsonline.com/2017/02/20/postcard-corner/
> (n.d.). Retrieved March 28, 2018, from http://www.marketing-schools.org/types-of-marketing/targeted-marketing.html