Advertisement

Magazines are FILLED with advertisements, it wouldn't be right to not include an advertisement appropriate for Stagger. Not only that, but since the story I am generating for the project requires 3 pages, an advertisement fits perfectly to make my magazine flip book complete.
Since my magazine is about people and diversity, some sort of traveling advertisement would work best.

After many hours of research I've pinpointed Airlines as a mean for advertisement:

• It is a service industry, meaning it is selling an experience rather than a product. Similar to the Stagger magazine, rather than show casing specific products, Stagger display's the experience and expertise of individuals. 
• According to the Journal of Business Case Studies, the four main matters airlines must respond to are "Intangibility", "Inconsistency", "Inseparability", and "Inventory". Those are the 4 issues I'll have in mind when forming the advertisement. 
• Additionally, there are many "psychological underpinnings" which one must keep in mind when constructing an advertisement. An airline ad such as American Airline’s, formats an advertisement with personal and casual language structures which forms a connection between the customer and the establishment. The simplicity, yet elegant advertisement is the role model for what I want my advertisement to look at. 
• The target audience for most airline companies are young adults as they the largest age group who fly's constantly. Hence many airline's pushy nature to get flyers to buy in on one of their mile reward programs when they are just forming their credit score. 

Respectfully, Stagger represents a voice for individuals who are just getting their footing, therefore a new and small airline company is perfect for Stagger. Not only that, but the "family business" and personal connection to the audience goes well with the Stagger image.
Time to get to it!

Citations:
> (n.d.). Retrieved March 27, 2018, from http://www.marketing-schools.org/consumer-psychology/marketing-airlines.html
> Tibrewala, R. K. (2011). Case Study: Eco-Jet Airlines. Journal of Business Case Studies (JBCS),5(6), 67. doi:10.19030/jbcs.v5i6.4734
> American Airlines Postcards. (2018, March 20). Retrieved March 29, 2018, from http://wahsonline.com/2017/02/20/postcard-corner/
> (n.d.). Retrieved March 28, 2018, from http://www.marketing-schools.org/types-of-marketing/targeted-marketing.html