Knowing your audience is essential to the creation of any project. Especially when the success of the company depends on the audience .
When we think of fashion magazines, most of us believe that women are the target demographic. Although there exist a superfluous amount of fashion industries focusing on women, today we can find a large range of fashion magazines who are targeting men: Men's Health, and GQ.
The target audience of Stagger is mainly middle class, young adults (mostly women), however it isn't exclusive to a singular demographic. Based on the Consumer Expenditure Survey, the middle class spends the biggest amount money on Entertainment in terms of their budget. Not only is the middle class more inclined to buy magazines, they are encouraged by the diversity in communities. An article that captured my eye, Understanding Social Class as Culture, indicates that the middle class values "[their] ability to make choices, pave [their] own paths, and voice [their] ideas and opinions". My magazine will link this need to vocalize one's beliefs through the use of photojournalism and the stories on culture.
Yet there is still one question to consider: How will my magazine attract both sides: men and female?
Here is how:
- Attention: Psychographic data on young adults show that those who make up this generation seek representation. The lifestyle and values of a person makes them who they are. In order to capture the attention of young adults, I will be utilizing relatable beliefs, cultures, and subjects from their generation that attract the different demographics.
- Similar likes: The stories and clothing product provided in the magazine will captive both men and women. A story of an individual's lifestyle and customs, will included an outfit and cultural background. While an outfit may be the pivot of the female's attention, men may find the publication of the cultural background enchanting. By having fashion and heritage work together, I can draw both genders to the magazine.
- Fashion: The middle class, young adults particularly enjoy their fashions. Following on the latest trends and industries, is something both genders find significant. However, there has been a shift. Young adults, or millennials, now focus on what is comfortable, affordable, and indie. Brand is no longer the focus of fashion. Both males and females appreciate fashion, puts the customers first. Stagger will prioritize their audience rather than the fashion industry. Charity donation will aid in the making of a platform, therefore Stagger will be donating a portion of their profits to local charities; charities which the costumers know about and find important. I'm still undecided about the idea of how the local charities will be chosen. Who knows! I might let the public decide through a survey which would be needed to be cut out from a page of the magazine and then mailed. In doing so, I would encourage more people to buy more copies of the same magazine issue.
Citations:
>PROFILE: YOUNG ADULTS. (1995, April 03). Retrieved March 01, 2018, from http://adage.com/article/news/profile-young-adults/83060/
> Murphy, A., Sieracki, J., Fuentes, T., Rense, S., Crosbie, J., Daly, A., . . . Struyk, T. (n.d.). Men's Health. Retrieved March 01, 2018, from https://www.menshealth.com/
>Maxim. (n.d.). Retrieved March 1, 2018, from https://www.bing.com/cr?IG=4904989C450243CCB4BA6A02D697A392&CID=0DD960FB08F262283E536B57095D63C2&rd=1&h=Bk3EZnR-a1k70ru8J-HDPKYSIs3BPE2YYSiI6bpgOlo&v=1&r=https%3a%2f%2fwww.maxim.com%2f&p=DevEx,5063.1
>GQ - Mens Fashion, Style, Grooming, Fitness, Lifestyle ... (n.d.). Retrieved March 1, 2018, from https://www.bing.com/cr?IG=64EDC69DB18C40A1AF59566DC993169F&CID=1D4C903C0AC566B035539B900B6A6779&rd=1&h=0lGEwik2E8S8vSLJ1Nk1z5E6e0TqfZ3kInyWAnzbCZE&v=1&r=https%3a%2f%2fwww.gq.com%2f&p=DevEx,5058.1
>Understanding Social Class as Culture. (2016, August 17). Retrieved March 01, 2018, from http://thepsychreport.com/science/understanding-social-class-as-culture/
>PROFILE ASOS: Asos Timeline. (n.d.).
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